Social interaction is one of the key areas driving the take up of the Internet in today’s society. As a result, there has been an explosion in the number of social networks that consumers can get involved in, with names like Facebook, Twitter, LinkedIn, Slideshare and YouTube all instantly recognisable commodities. While most people now know what these social networking applications are, leveraging the opportunities they offer, especially in a business or enterprise sense, is something that most are struggling with at this point in time.

This workshop will aim to explore the potential that some of these applications have in improving customer support, market research, brand management, collaboration, marketing and business development.

You will have the opportunity to hear case studies, and more importantly, set up your own profiles on these sites, or to expand on the profiles and interactions you have already established. In doing so, you will learn:

• What the tools are
• How each can be used
• What specific business processes can leverage social networks
• How to convince your boss of its value
• How to manage social networking

Here are some quotes from previous workshops that James has run:

• “Excellent presentation and a lot to take back to work”
• “I have now entered the twitterverse”
• “Very hands-on and lots of great ideas”
• “Lots of tips and stuff to think about. Great job!”
• “Practical demonstration of Web 2.0 tools”

Tuesday, March 30, 2010 from 9:00 AM - 4:00 PM